Top 5 Beauty Retail Apps in Romania Q3 2023: Unified Platform Performance

In Q3 2023, the top beauty retail apps in Romania showcased varied performance trends in downloads and active users. Data from Sensor Tower provides insights into these trends, highlighting the popularity and user engagement of each app.

SEPHORA - Maquillage, Parfum saw a significant increase in weekly downloads, peaking at approximately 31.9K in the last week of August. Active users also rose sharply, reaching around 33.7K at the same time. However, downloads dropped to 12.6K by the end of September, with active users stabilizing at 22.6K.

Notino: profumi e cosmetici maintained a steady download rate, with a notable increase to 9.4K in mid-September. Active users remained consistently high, peaking at 29.3K in the second week of September before settling at 25.8K by the end of the quarter.

Douglas Parfumerie & Cosmetice had a modest download performance, with weekly downloads fluctuating between 574 and 1.0K. The app's downloads remained relatively stable throughout the quarter.

CHARLOTTE TILBURY experienced consistent active user growth, starting at 385 and increasing to 584 by the end of September. Downloads were relatively low but showed a slight upward trend, peaking at 274 in mid-September.

BEAUTY BAY had the lowest download numbers among the top 5, with weekly downloads ranging from 13 to 102. Active users showed a slight decline, starting at 309 and ending at 252 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.